As shelves become more and more crowded, and online buying continues to depend on visual impact, it is continually important to stand out among other packaging. Not only that, but consumers are both consciously and subconsciously influenced by your package's overall design during their purchasing process. In fact, your closure and packaging can often become their own "brand within a brand". Customizing your closure can have a direct impact on your package's success.
When working on packaging design, your closure selection can make or break your product. In order to understand the true impact of your closure on your package design, it is important to first understand the basic anatomy that goes into every closure option, as well as the main factors to consider in your design.
It's that time of year again. As March begins to draw to a close, we're still in the middle of all this madness. And while you were watching basketball, we were
We also extended the competitive spirit by offering up a $25 Amazon gift card to one lucky winner who told us their favorite for the top closures - we drew the winner on Tuesday, April 4th.
Check out our March Matchup bracket to find out which caps couldn't cut it, and which...
Tuesday, February 28 will be a day of celebration and excess for many throughout the world. Whether you call it Mardi Gras, Carnival, Shrove Tuesday, or Fat Tuesday, this Christian feast marks the day before Ash Wednesday. During this feast, you'll find many traditional dishes. We've selected some of our favorites paired with products that feature MRP plastic closures that are sure to make preparation a breeze.
With the rise of baby boomers retiring, there has been an increasing demand for senior-friendly products. In order for a product to be considered “senior-friendly”, at least 90% of adults must be able to open the package within 5 minutes. If the product takes more than 5 minutes to open and access the goods, it is not considered to be “senior friendly” and the consumer may have a harder time opening the package.
When pouring or dispensing a product from a bottle, few elements of the package have as much impact on the user experience as the cap or closure. During this defining moment, well-designed caps and closures will create a controlled, even flow of the product without making a mess. To build and maintain a loyal customer base, product manufacturers are constantly looking for ways to develop new or improved bottle designs that create shelf impact and enhance user...
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Twinsburg, OH · Chicago, IL
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