From fast food restaurants to consumer-packaged goods, companies are embracing augmented reality packaging to enhance their brands and improve buyers’ experiences. Package designers have taken advantage of augmented reality packaging to create a fun and engaging customer experience. This integration of technology with packaging helps to bridge the digital world with the physical, grabbing customers’ attention at the ever-important point-of-sale.
This May, we attended the National Hardware Show in Las Vegas. Every year, the NHS aims to help companies move their business forward with new buying opportunities, merchandising ideas & solutions, money-saving deals & face-to-face networking opportunities.
Small but mighty - disc top closures from Mold-Rite Plastics have such a wide variety of applications. Walking through the local store, you can find them in nearly every aisle, from personal care, health and beauty to cleaning and automotive. What makes them so popular? Perhaps it is the sleek look that they give to a package when color combines with branding to make a product stand out on the shelf. Or, maybe it's the reliable functionality that helps customers dispense just the right amount...
The e-commerce platform has experienced explosive growth in the past two decades. Just 25 years ago, Amazon didn’t exist, yet today 79% of consumers shop online. According to Frost and Sullivan, the B2B online retail market is expected to reach double that of B2C, generating revenues of 6.7 trillion USD by 2020.
As legal marijuana continues to grow in acceptance and popularity, package designers will be tasked with choosing the right packaging to serve the growing dispensary market. What are the trends in the cannabis market, and what impact will it have on packaging design?
Gen X. Millennials. Baby boomers. The backgrounds and behaviors of these groups impact everything in today's world - from shopping preferences to technology adoption. Each of these groups has vastly different buying behaviors and packaging considerations, which in turn influence the design and technical considerations for each of your package projects.
The Mold-Rite Plastics team has been on the road this fall attending many trade events. It's been a great opportunity to catch up with customers, meet new colleagues in the packaging industry, and showcase the MRP product portfolio and service model. Hopefully you had a chance to join us at one of this fall's fabulous events. Here's a recap of our recent tradeshow travels.
Before someone can buy your product, they need to spot it on the shelf first. Brand managers need to be sure they're using the very latest concepts in package design -- including closures -- to create a great experience for the consumer as well as strong shelf impact.
Independence Day is a time to celebrate the many freedoms that we enjoy in America. What’s a better way of celebrating than getting together with your family and friends and cooking out while watching fireworks? People love gathering together and grilling traditional food favorites that the entire family will enjoy. With endless menu options, prepping for your holiday gathering can become stressful. Here at MRP, we have...
For the fourth time in six years, The National Association of Container Distributors (NACD) has named Mold-Rite Plastics as the Supplier of the Year at its annual convention in Napa, California. The NACD Supplier of the Year Award is given to the supplier who has most effectively supported distribution within the container industry. It is one of the industry’s most coveted recognitions and is NACD’s way of honoring a supplier who has made valuable contributions to the distribution channel.
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