The global beauty and personal care market continues its phenomenal growth, with forecasted sales of $648.56 billion by 2027, increasing from a value of nearly $483 billion in 2021. Getting the product from the shelf into the consumer’s shopping cart might not be as difficult for the first purchase as for the second or third. According to one research report, within this market segment, impulse purchases are common, with approximately 73% of purchasing decisions made at the point of sale.
