Have you ever wondered what exactly went into a great package design? Information is key to understanding what your consumers are searching for in packaging. To find this information, there are a few main questions that you should be asking yourself when designing or updating your product’s packaging.
This week our Twinsburg location continues to partner with ENGEL North American to keep up with our tremendous growth and to achieve our sustainability goals. We’ve re-arranged our plant’s layout to fit in our new ENGEL e-motion 550 injection molding press.
What are some major beauty concerns for the majority of consumers in the summer? Dry, oily, frizzy, limp or split hair is just one of those concerns. There are many hair care products today tailored specifically to each of these problems. With so many options on the shelf, how do consumers select one? One way is to use the same one that they have always used. Another way is to select one that stands out to...
When you’re getting ready to bake some cookies or a cake, you probably don’t give much thought to the plastic dispensing closure on your container of granulated sugar. That is unless the plastic closure was not created with convenience in mind. A twist-off cap might get lost under the fridge. A flip top cap without a well-designed spout may lead to an inaccurate measurement of sweetener or make a big mess when you pour....
Trends in nutraceutical brand packaging, including plastic closures, are greatly influenced bythe demands for various products. One example of this is the nutritional powder market.
Harsh lines. Serious designs. Aggressive contours. These are the characteristics common to many healthcare closures and packaging used for dental care products. To stand out in this market, oral care company, Hello Products, designed its packaging to reflect a more inviting, colorful appearance. Customers aren’t the only ones taking note. The packaging industry has also recognized the company’s innovative healthcare...
On April 22, people across the world take part in Earth Day. Its main purpose is to educate the world and address the issues that are harming the earth, bring them to everyone's attention and find ways to reduce this risk. EarthDay.org is focused around teaching people about the different ways they can do their part in their community.
Improving appearance is one thing. But if you can add even more value by using sustainable packaging and incorporating convenience—then you’ve hit a home run with your customers. That’s just what whole food-based nutrition supplement manufacturer Juice Plus+ did.
Healthcare reform and healthcare closures. What do these two things have in common? Well, the Affordable Care Act was established to improve healthcare for Americans. However, there are many decisions involved regarding insurance plans and government assistance. Requirements and deadlines are changing constantly; there is so much information out there—it can be overwhelming. In fact, many people don’t know where to begin.
Nutraceutical packaging doesn’t always deliver a positive consumer experience. Why is that so ironic? Because most consumers are buying the nutritional product to make their lives better and improve their overall health. So shouldn’t the package follow suit? Consumers of all ages should find the overall packaging, including the dispensing cap, easy to handle.
Plattsburgh, NY · Somerset, NJ
Twinsburg, OH · Chicago, IL
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