Glugging. Dripping. Spilling. These are the problems caused by many plastic dispensing closures. The sleek bottle may be attractive, but then when you go to pour the liquid or sauce, you have a big mess on your hands.
The best way to gauge a product’s value is to put it in the hands of the consumer. And that’s just what Weatherchem did with its LiquiFlapper® flip top caps. The focus group was organized to assess the needs and preferences of consumers of premium salad dressing.
Package designers know that a container’s plastic closure, though perhaps small in size, can really make a big impact on customers and distributors. USANA Health Sciences of Salt Lake City understood this when it decided to develop a new brand logo and package for its line of vitamin and mineral supplements in early 2012. USANA partnered with several companies to complete the redesign, including Mold-Rite Plastics. (Mold-Rite purchased...
It is evident a growing revolution has taken place within the healthcare market overthe past few years, due to the ongoing consumer fascination with vitamins and supplements.
When you’re putting the cumin into your award-winning chili, do you think about the lid? I know I do – at first, I need to pour the spice, but later on, it’s time to sprinkle. A single dispensing option ends up somewhere in the middle – not enough cumin in the beginning, but too much when seasoning requires a more delicate touch.
When we look around the grocery store or hypermarket stores, are we paying attention to sustainable packaging? Are consumers more inclined to purchase eco-friendly package designs, or do we become inflicted by the price or lack of ease of use? Brands and retailers are constantly facing these challenges when creating a package design, especially as they try to meet consumers’ expectations.
Designing a new package for a product can be a lot of fun – so much fun that it might be easy to overlook some essential considerations before you can label it as a finished product. When it’s time to select a functional closure, don’t write it off as an easy task. There are lots of considerations: the budget, the company’s brand identity, the retailer’s needs and the consumers’ preferences – all in which can be time-consuming...
Sick of getting liquid instead of mustard? Or accidently squeezing out too much cleaner on your coffee table? So were we – that’s why we created the new Ultra Light Flip Top Cap. Now available from Stull Technologies, this lightweight closure is ideal for liquid condiments like mustard, honey, as well as household products like soap, cleaners and car polish.
Plattsburgh, NY · Somerset, NJ
Twinsburg, OH · Chicago, IL
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