From fast food restaurants to consumer-packaged goods, companies are embracing augmented reality packaging to enhance their brands and improve buyers’ experiences. Package designers have taken advantage of augmented reality packaging to create a fun and engaging customer experience. This integration of technology with packaging helps to bridge the digital world with the physical, grabbing customers’ attention at the ever-important point-of-sale.
Blog & News
This May, we attended the National Hardware Show in Las Vegas. Every year, the NHS aims to help companies move their business forward with new buying opportunities, merchandising ideas & solutions, money-saving deals & face-to-face networking opportunities.
Small but mighty - disc top closures from Mold-Rite Plastics have such a wide variety of applications. Walking through the local store, you can find them in nearly every aisle, from personal care, health and beauty to cleaning and automotive. What makes them so popular? Perhaps it is the sleek look that they give to a package when color combines with branding to make a product stand out on the shelf. Or, maybe it's the reliable functionality that helps customers dispense just the right amount...
E-Commerce, Home Delivery and Packaging
13.03.2018The e-commerce platform has experienced explosive growth in the past two decades. Just 25 years ago, Amazon didn’t exist, yet today 79% of consumers shop online. According to Frost and Sullivan, the B2B online retail market is expected to reach double that of B2C, generating revenues of 6.7 trillion USD by 2020.
Celebrating International Women's Day 2018
08.03.2018We want to recognize all women, especially those in the packaging and manufacturing industry, for their hard work and dedication.
At Mold-Rite, we cultivate employees to be top performers and provide a flexible environment where you have broad opportunities to achieve your goals. It is an ideal environment for the individual who appreciates the ability to make a difference.
March 8th marks International Women's Day (IWD) around the world. According to International Women's Day website, this...
As legal marijuana continues to grow in acceptance and popularity, package designers will be tasked with choosing the right packaging to serve the growing dispensary market. What are the trends in the cannabis market, and what impact will it have on packaging design?
Gen X. Millennials. Baby boomers. The backgrounds and behaviors of these groups impact everything in today's world - from shopping preferences to technology adoption. Each of these groups has vastly different buying behaviors and packaging considerations, which in turn influence the design and technical considerations for each of your package projects.