Package designers know that a container’s plastic closure, though perhaps small in size, can really make a big impact on customers and distributors. USANA Health Sciences of Salt Lake City understood this when it decided to develop a new brand logo and package for its line of vitamin and mineral supplements in early 2012. USANA partnered with several companies to complete the redesign, including Mold-Rite Plastics. (Mold-Rite purchased...
When you’re putting the cumin into your award-winning chili, do you think about the lid? I know I do – at first, I need to pour the spice, but later on, it’s time to sprinkle. A single dispensing option ends up somewhere in the middle – not enough cumin in the beginning, but too much when seasoning requires a more delicate touch.
When we look around the grocery store or hypermarket stores, are we paying attention to sustainable packaging? Are consumers more inclined to purchase eco-friendly package designs, or do we become inflicted by the price or lack of ease of use? Brands and retailers are constantly facing these challenges when creating a package design, especially as they try to meet consumers’ expectations.
Designing a new package for a product can be a lot of fun – so much fun that it might be easy to overlook some essential considerations before you can label it as a finished product. When it’s time to select a functional closure, don’t write it off as an easy task. There are lots of considerations: the budget, the company’s brand identity, the retailer’s needs and the consumers’ preferences – all in which can be time-consuming...
As some of you may already know, ‘Baby Boomers’ orchestrate 76 million Americans born between the years 1946 and 1964, with the eldest of the generation turning 65 this year. Baby boomers make up for approximately 40% of the current US population, and are projected to control 70% of the disposable income within the next five years.
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