“It’s the little things in life that make a big difference…”
Designing a new package for a product can be a lot of fun – so much fun that it might be easy to overlook some essential considerations before you can label it as a finished product. When it’s time to select a functional closure, don’t write it off as an easy task. There are lots of considerations: the budget, the company’s brand identity, the retailer’s needs and the consumers’ preferences – all in which can be time-consuming...