Plastic packaging manufacturers can learn new trends through our 4 Key Questions
Have you ever wondered what exactly went into a great package design? Information is key to understanding what your consumers are searching for in packaging. To find this information, there are a few main questions that you should be asking yourself when designing or updating your product’s packaging.
A new infographic has been created to help you learn the newest trends. To do this, the infographic focuses on the four key questions that every plastic packaging manufacturer needs to answer in order to create designs with strong shelf impact.
Based on the latest trends in package design, the infographic highlights:
how to approach the initial research and what to look for
the functional requirements for packaging
how to bridge the gap between certain organizational teams
enhancing the “defining moment” for the product
The infographic also describes several trends that drive answers to the four key questions. For instance, one industry survey cited convenience, rising health awareness and brand enhancement as the top factors that influence packaging demand. In addition, sustainability concerns are affecting package design, as more than half of U.S. consumers say they are willing to sacrifice convenience if it means creating more sustainable packaging solutions.
Want to find out the answers to these questions?
The infographic also contains a link to a Weatherchem webcast that outlines the various elements package designers can use to boost shelf impact: http://goo.gl/aAjgsT.