Packaging for the Ages

How Generational Personas Impact Packaging Trends

People collage concept.jpegGen X. Millennials. Baby boomers.

The varied backgrounds and behaviors of these groups impact everything in today's world - from shopping preferences to technology adoption.

But how do these personas impact packaging? Each of these groups has vastly different buying behaviors and packaging considerations, which in turn should influence the design and technical considerations for each of your package projects.

In this webcast, you'll hear from experienced packaging experts on how generational groups influence technical design, marketing and the display of product packaging.

You'll learn:

  • The top 10 consumer trends impacting packaging
  • Key characteristics of each generational persona and their influence on packaging design
  • Which groups are driving the changing consumer landscape
  • Examples of successful packaging targeting these personas