In the July issue of Store Brands magazine, Bob Tupta, MRP's Product Manager, gives his insight on the latest functional packaging trends.
As shelves become more and more crowded, and online buying continues to depend on visual impact, it is continually important to stand out among other packaging. Not only that, but consumers are both consciously and subconsciously influenced by your package's overall design during their purchasing process. In fact, your closure and packaging can often become their own "brand within a brand". Customizing your closure can have a direct impact on your package's success.