Personal Care Packaging Trends
Convenient, frustration-free packaging for the on-the-go consumer culture. Packaging must meet the demands of consumers that are increasingly fickle and time constrained. It must also be easy to use and open. Choose MRP for a wide variety of convenient dispensing closure options that consumers want.
Packaging for the online experience. Consumers continue to embrace the digital world and online shopping. Because of the popularity of social media, Tik Tok and the ability to instantly share reviews, online influencers can create skyrocketing demand for a product. MRP’s agility can help you capitalize on social buzz, delivering packaging solutions quickly.
Male specific packaging. Packaging designed for the male population, a growing market segment in personal care, should be designed for quick access and convenient usage, with labeling targeting men. Rely on MRP for packaging expertise that will help your product stand out in this segment.
The lipstick effect. The lipstick effect occurs when consumers continue to spend money on small luxury items during times of economic stress. While they are unlikely to splurge on big-ticket luxury items, consumers can likely find the cash to purchase items such as a premium lipstick. Look to the Custom-Lite offerings from MRP to achieve a cost-effective premium look that will represent your brand on the shelf.
