When you’re putting the cumin into your award-winning chili, do you think about the lid? I know I do – at first, I need to pour the spice, but later on, it’s time to sprinkle. A single dispensing option ends up somewhere in the middle – not enough cumin in the beginning, but too much when seasoning requires a more delicate touch.
When we design our plastic closures for spices, we do our research. We actually hired an independent firm to test people’s preferences in spice packaging – do they like continuous threaded caps? Single openings? Flip-top cap or one that comes all the way off? While panelists compared the Flapper® style cap from Weatherchem to other spice packaging, the researchers asked all of these questions and more.
Most of the panelists associated the Flapper cap with a higher quality, and they said it was because of the:
- Flap-style that conveys convenience, quality and durability
- Two dispensing options that make it possible to pour, spoon or sprinkle the spice
- Easy-open, one-piece cap that’s convenient for cooking
The panelists told us that the Flapper cap is perfect for spice packaging – so perfect that they’d pay a higher price for spice packaging with the Flapper cap. Most panelists said they’d pay $.50 more for the better spice packaging, and Baby Boomers said they’d pay even a little more! See what the panelists had to say:
And it’s not just home cooks who prefer the Flapper spice packaging. The research firm also talked to chefs and kitchen managers who are extremely familiar with different packaging options – meaning they know what they like! Just like the home cooks, though, professionals cite convenience as the major advantage of the Flapper cap. They like the
- Multipurpose options that makes it easy to shake, pour or measure
- Controlled dispensing that eliminates mess and waste
- Closure that’s easy to open and close
Spice packaging definitely matters. Designing a package right now? We can send you free samples!
